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The Follow-Up Question

Apr 26, 2021

Annie Auerbach is the co-founder of a branding agency based in London and author of the book Flex: Reinventing Work for a Smarter, Happier Life.


In her book and in this conversation, Annie makes the case that modern life is zapping us of our creativity — that rigidity in our jobs, our lives, our choices is consuming us, and we don’t have the bandwidth to be creative.


Add in the COVID-19 pandemic, and it is a sobering reminder that the way we work needs to and can change, and many are beginning to see that a more flexible work life is not only necessary, it is the future.


Learn more about Annie's work at, and connect with her on Instagram at